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Published Jun 13, 22
5 min read

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This is connected to the tip on being deliberate about creating free time. Being savvy and intentional with your money will give you permission to explore all your hobbies and life’s desires. You don’t have to wait until you retire to enjoy your favourite hobby, life is too short! Be intentional about how you spend your free time.

🔊 Listen to this page 7 Ways to Market to the Wealthy Attract Affluent Clients 7 Ways to Market to the Wealthy: Wouldn’t it be nice to makeover your business so that you are attracting wealthy clients who willingly pay your fees, refer you to other wealthy clients, and sing your praises to friends and associates? This article focuses on the that benefit from targeting the wealthy,, and how you can change your thinking to attract wealthy clients.

Please review the companion article Attracting Wealthy Clients containing essential elements to understand these factors: who are the wealthy, the difference between wealthy and affluent, the main concerns of the wealthy, and what the wealthy want. Top five industries that benefit from targeting the wealthy , financial planning, tax planning, estate planning, investment management, wealth management – the wealthy have complicated lives that need managing and planning – the wealthy want options that take care of all the details and they are willing to pay for it – despite having the internet to peruse, finding good quality goods is not so simple – 40% of the wealthy plan to purchase a second or third home in the next five years , architects, remodeling, and furnishings – since they need two or more of everything, they spend to acquire more things 7 Ways to Market to the Wealthy Don’t refer to the wealthy as retirees.

Their idea of retirement is to do something meaningful with their lives well into their 70’s and above. The wealthy don’t want to be catered to by twenty-something’s in skimpy outfits. Your front office employees should mirror the active demographics of your target client. The wealthy don’t want to waste money on inexperience.

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They don’t want to be taken advantage of. Most will not take advantage of the money back guarantee, but will feel assurance from the offer. Have a top notch brand that’s well designed and positioned. Come on, admit it – you know when you see a quality brand. It makes an impression on you, whether consciously or subconsciously.

Private membership with a limited number of members, luxury benefits, and special programs designed for them will position you as the right choice. One way to do this is to offer a on your website where your privileged member clients can access special content available only for them. Guides, “how to’s” and exclusive information just for them.

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Make sure you are crystal clear about what you want clients to do when they get to your website. Tell them what to do next on every page of your website. Build your list and optimize your site for the search engines. Keep in touch with your clients regularly via an electronic newsletter delivered to their email inbox.

We are an international culture that is on the move. Americans move every five years. There may not be many wealthy people where you live, but with the internet you can reach prospects all over the nation and the world. You will automatically upgrade the quality of your clients if you use quality, emotional, sophisticated design.

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There is no magic bullet. If you want to play with the big boys, you must be willing to do the work. In the early days of my coaching business I took on clients without realizing that they were hiring me to give them the one magic marketing technique that would solve all their problems.

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The room cost only points from a credit card. A deal like that is great if your income isn’t what it used to be (our case), or if too much of your money still goes to student loan payments. But even if you have a decent amount of disposable income, it makes sense to look for inexpensive ways to live well.

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You just have to learn how to live large on a small budget. Here are 10 ways to do exactly that. Many symphony orchestras have a free night every year or other free events. For example, the Nashville Symphony has their Free Day of Music each year. The Houston Symphony has 10 free Summer Neighborhood Concerts this year, and in Los Angeles there is the Symphony in the Glen Free Concert program, which has put on 42 free concerts in the last 21 years.